The impact of situational logo design on perceived brand adaptability and attitudes toward older brands.
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| Title: | The impact of situational logo design on perceived brand adaptability and attitudes toward older brands. |
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| Authors: | Zeng, Shuaifan1 (AUTHOR) shuaifanz@foxmail.com, Wu, Shuilong1 (AUTHOR) wusl@bit.edu.cn, Yuan, Yongna2 (AUTHOR) juliayny@ucas.ac.cn |
| Source: | Journal of Brand Management. Jun2026, p1-12. 12p. |
| Database: | Business Source Ultimate |
| ISSN: | 1350231X |
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| DOI: | 10.1057/s41262-026-00445-z |
