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The impact of situational logo design on perceived brand adaptability and attitudes toward older brands.

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Title: The impact of situational logo design on perceived brand adaptability and attitudes toward older brands.
Authors: Zeng, Shuaifan1 (AUTHOR) shuaifanz@foxmail.com, Wu, Shuilong1 (AUTHOR) wusl@bit.edu.cn, Yuan, Yongna2 (AUTHOR) juliayny@ucas.ac.cn
Source: Journal of Brand Management. Jun2026, p1-12. 12p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194573014
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: The impact of situational logo design on perceived brand adaptability and attitudes toward older brands.
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  Data: <searchLink fieldCode="AR" term="%22Zeng%2C+Shuaifan%22">Zeng, Shuaifan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> shuaifanz@foxmail.com</i><br /><searchLink fieldCode="AR" term="%22Wu%2C+Shuilong%22">Wu, Shuilong</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> wusl@bit.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Yuan%2C+Yongna%22">Yuan, Yongna</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> juliayny@ucas.ac.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Management%22">Journal of Brand Management</searchLink>. Jun2026, p1-12. 12p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194573014
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1057/s41262-026-00445-z
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 12
        StartPage: 1
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      – TitleFull: The impact of situational logo design on perceived brand adaptability and attitudes toward older brands.
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            NameFull: Zeng, Shuaifan
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            NameFull: Wu, Shuilong
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            NameFull: Yuan, Yongna
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            – D: 15
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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            – TitleFull: Journal of Brand Management
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