APA (7th ed.) Citation

Deilen, M., De-Juan-Vigaray, M. D., Runia, P., & Parra Meroño, M. C. (2026). Determinants of customer acceptance in AI-powered conversational agents: A systematic literature review and research agenda. Journal of Global Scholars of Marketing Science, 36(3), 553. https://doi.org/10.1080/21639159.2026.2667774

Chicago Style (17th ed.) Citation

Deilen, Marius, María Dolores De-Juan-Vigaray, Peter Runia, and María Concepción Parra Meroño. "Determinants of Customer Acceptance in AI-powered Conversational Agents: A Systematic Literature Review and Research Agenda." Journal of Global Scholars of Marketing Science 36, no. 3 (2026): 553. https://doi.org/10.1080/21639159.2026.2667774.

MLA (9th ed.) Citation

Deilen, Marius, et al. "Determinants of Customer Acceptance in AI-powered Conversational Agents: A Systematic Literature Review and Research Agenda." Journal of Global Scholars of Marketing Science, vol. 36, no. 3, 2026, p. 553, https://doi.org/10.1080/21639159.2026.2667774.