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Determinants of customer acceptance in AI-powered conversational agents: A systematic literature review and research agenda.

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Title: Determinants of customer acceptance in AI-powered conversational agents: A systematic literature review and research agenda.
Authors: Deilen, Marius1 (AUTHOR) mdeilen@alu.ucam.edu, De-Juan-Vigaray, María Dolores2 (AUTHOR), Runia, Peter3 (AUTHOR), Parra Meroño, María Concepción1 (AUTHOR)
Source: Journal of Global Scholars of Marketing Science. Jun2026, Vol. 36 Issue 3, p553-573. 21p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Global+Scholars+of+Marketing+Science%22">Journal of Global Scholars of Marketing Science</searchLink>. Jun2026, Vol. 36 Issue 3, p553-573. 21p.
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        Value: 10.1080/21639159.2026.2667774
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      – Code: eng
        Text: English
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              Text: Jun2026
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