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Advancing Small Business Strategy in Turbulent Times: Capabilities, Ethical AI, Customer Retention, Brand Trust, Workplace Culture, and Trade Policy Uncertainty.

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Title: Advancing Small Business Strategy in Turbulent Times: Capabilities, Ethical AI, Customer Retention, Brand Trust, Workplace Culture, and Trade Policy Uncertainty.
Authors: Mcilveene, Timothy R.1 tmcilveene@uwf.edu
Source: Journal of Small Business Strategy. 2026, Vol. 36 Issue 2, p1-6. 6p.
Database: Business Source Ultimate
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  Data: Advancing Small Business Strategy in Turbulent Times: Capabilities, Ethical AI, Customer Retention, Brand Trust, Workplace Culture, and Trade Policy Uncertainty.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194657490
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        Value: 10.53703/001c.157794
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      – TitleFull: Advancing Small Business Strategy in Turbulent Times: Capabilities, Ethical AI, Customer Retention, Brand Trust, Workplace Culture, and Trade Policy Uncertainty.
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              Text: 2026
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