APA (7th ed.) Citation

Dubois, D., Hess, A. R., Dawson, J., & Jaiswal, A. (2026). LLMs Misunderstand Luxury Brands. Here's How to Optimize Your Marketing Strategy for AI. Harvard Business Review Digital Articles, 1.

Chicago Style (17th ed.) Citation

Dubois, David, Allison R. Hess, John Dawson, and Akansh Jaiswal. "LLMs Misunderstand Luxury Brands. Here's How to Optimize Your Marketing Strategy for AI." Harvard Business Review Digital Articles 2026: 1.

MLA (9th ed.) Citation

Dubois, David, et al. "LLMs Misunderstand Luxury Brands. Here's How to Optimize Your Marketing Strategy for AI." Harvard Business Review Digital Articles, 2026, p. 1.