LLMs Misunderstand Luxury Brands. Here's How to Optimize Your Marketing Strategy for AI.
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| Title: | LLMs Misunderstand Luxury Brands. Here's How to Optimize Your Marketing Strategy for AI. |
|---|---|
| Authors: | Dubois, David1, Hess, Allison R.2, Dawson, John3, Jaiswal, Akansh4 |
| Source: | Harvard Business Review Digital Articles. 6/22/2026, p1-10. 10p. |
| Database: | Business Source Ultimate |
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