LLMs Misunderstand Luxury Brands. Here's How to Optimize Your Marketing Strategy for AI.

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Bibliographic Details
Title: LLMs Misunderstand Luxury Brands. Here's How to Optimize Your Marketing Strategy for AI.
Authors: Dubois, David1, Hess, Allison R.2, Dawson, John3, Jaiswal, Akansh4
Source: Harvard Business Review Digital Articles. 6/22/2026, p1-10. 10p.
Database: Business Source Ultimate
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        Text: English
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              Text: 6/22/2026
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