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From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps.

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Title: From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps.
Authors: Pikal, Konstantin (AUTHOR), Villarroel Ordenes, Francisco (AUTHOR), Herhausen, Dennis (AUTHOR) dennis.herhausen@vu.nl, Tamagnini, Paolo (AUTHOR)
Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p241-256. 16p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194895103
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps.
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  Data: <searchLink fieldCode="AR" term="%22Pikal%2C+Konstantin%22">Pikal, Konstantin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Villarroel+Ordenes%2C+Francisco%22">Villarroel Ordenes, Francisco</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Herhausen%2C+Dennis%22">Herhausen, Dennis</searchLink> (AUTHOR)<i> dennis.herhausen@vu.nl</i><br /><searchLink fieldCode="AR" term="%22Tamagnini%2C+Paolo%22">Tamagnini, Paolo</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Aug2026, Vol. 61 Issue 3, p241-256. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194895103
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/10949968251404927
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 16
        StartPage: 241
    Titles:
      – TitleFull: From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps.
        Type: main
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            NameFull: Pikal, Konstantin
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            NameFull: Villarroel Ordenes, Francisco
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            NameFull: Herhausen, Dennis
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            NameFull: Tamagnini, Paolo
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            – D: 01
              M: 08
              Text: Aug2026
              Type: published
              Y: 2026
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              Value: 61
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              Value: 3
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            – TitleFull: Journal of Interactive Marketing
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