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Marketing AI Superiority: Risks of Using the "Better-Than-Human" Framing.

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Bibliographic Details
Title: Marketing AI Superiority: Risks of Using the "Better-Than-Human" Framing.
Authors: Weihrauch, Andrea (AUTHOR), Xie, Chunya (AUTHOR) chunyaxie@uestc.edu.cn
Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p311-326. 16p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968251408781