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Marketing AI Superiority: Risks of Using the "Better-Than-Human" Framing.

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Title: Marketing AI Superiority: Risks of Using the "Better-Than-Human" Framing.
Authors: Weihrauch, Andrea (AUTHOR), Xie, Chunya (AUTHOR) chunyaxie@uestc.edu.cn
Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p311-326. 16p.
Database: Business Source Ultimate
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  Data: Marketing AI Superiority: Risks of Using the "Better-Than-Human" Framing.
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  Data: <searchLink fieldCode="AR" term="%22Weihrauch%2C+Andrea%22">Weihrauch, Andrea</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Xie%2C+Chunya%22">Xie, Chunya</searchLink> (AUTHOR)<i> chunyaxie@uestc.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Aug2026, Vol. 61 Issue 3, p311-326. 16p.
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        Value: 10.1177/10949968251408781
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        Text: English
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        PageCount: 16
        StartPage: 311
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      – TitleFull: Marketing AI Superiority: Risks of Using the "Better-Than-Human" Framing.
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              Text: Aug2026
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              Y: 2026
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