Johnson, N. B., Kopel, M., Lankisch-Hartmann, C., & Pfeiffer, T. (2026). Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel. Journal of Marketing Research (JMR), 63(4), 644. https://doi.org/10.1177/00222437251383910
Chicago Style (17th ed.) CitationJohnson, Nicole Bastian, Michael Kopel, Clemens Lankisch-Hartmann, and Thomas Pfeiffer. "Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel." Journal of Marketing Research (JMR) 63, no. 4 (2026): 644. https://doi.org/10.1177/00222437251383910.
MLA (9th ed.) CitationJohnson, Nicole Bastian, et al. "Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel." Journal of Marketing Research (JMR), vol. 63, no. 4, 2026, p. 644, https://doi.org/10.1177/00222437251383910.