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Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel.

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Title: Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel.
Authors: Johnson, Nicole Bastian (AUTHOR) nbj@uoregon.edu, Kopel, Michael (AUTHOR), Lankisch-Hartmann, Clemens (AUTHOR), Pfeiffer, Thomas (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2026, Vol. 63 Issue 4, p644-663. 20p.
Database: Business Source Ultimate
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An: 194895666
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PubType: Academic Journal
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  Data: Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel.
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        Value: 10.1177/00222437251383910
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 644
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      – TitleFull: Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel.
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            NameFull: Johnson, Nicole Bastian
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              Text: Aug2026
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