Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel.
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| Title: | Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel. |
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| Authors: | Johnson, Nicole Bastian (AUTHOR) nbj@uoregon.edu, Kopel, Michael (AUTHOR), Lankisch-Hartmann, Clemens (AUTHOR), Pfeiffer, Thomas (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Aug2026, Vol. 63 Issue 4, p644-663. 20p. |
| Database: | Business Source Ultimate |
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