APA (7th ed.) Citation

Du, G., & Hardisty, D. J. (2026). When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points. Journal of Marketing Research (JMR), 63(4), 749. https://doi.org/10.1177/00222437251397971

Chicago Style (17th ed.) Citation

Du, Guanzhong, and David J. Hardisty. "When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points." Journal of Marketing Research (JMR) 63, no. 4 (2026): 749. https://doi.org/10.1177/00222437251397971.

MLA (9th ed.) Citation

Du, Guanzhong, and David J. Hardisty. "When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points." Journal of Marketing Research (JMR), vol. 63, no. 4, 2026, p. 749, https://doi.org/10.1177/00222437251397971.