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When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points.

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Title: When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points.
Authors: Du, Guanzhong (AUTHOR) guanzhong.du@outlook.com, Hardisty, David J. (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2026, Vol. 63 Issue 4, p749-766. 18p.
Database: Business Source Ultimate
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        Value: 10.1177/00222437251397971
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        PageCount: 18
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              Text: Aug2026
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