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Information Disclosure via Platform Endorsement in Online Health Care.

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Bibliographic Details
Title: Information Disclosure via Platform Endorsement in Online Health Care.
Authors: Zhan, Jiajia (AUTHOR), Zhang, Xu (AUTHOR) xzhang@london.edu, Fu, Hongqiao (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2026, Vol. 63 Issue 4, p686-705. 20p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251408776