APA (7th ed.) Citation

George, A., Panattil, S. J., & Sajid, M. (2026). Beyond Clicks and Mortar: Exploring the Influence of Experience Value on Willingness to Adopt Phygital Services. Services Marketing Quarterly, 47(3), 351. https://doi.org/10.1080/15332969.2025.2563438

Chicago Style (17th ed.) Citation

George, Anoop, Sebastian Joy Panattil, and Muhammed Sajid. "Beyond Clicks and Mortar: Exploring the Influence of Experience Value on Willingness to Adopt Phygital Services." Services Marketing Quarterly 47, no. 3 (2026): 351. https://doi.org/10.1080/15332969.2025.2563438.

MLA (9th ed.) Citation

George, Anoop, et al. "Beyond Clicks and Mortar: Exploring the Influence of Experience Value on Willingness to Adopt Phygital Services." Services Marketing Quarterly, vol. 47, no. 3, 2026, p. 351, https://doi.org/10.1080/15332969.2025.2563438.