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Beyond Clicks and Mortar: Exploring the Influence of Experience Value on Willingness to Adopt Phygital Services.

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Title: Beyond Clicks and Mortar: Exploring the Influence of Experience Value on Willingness to Adopt Phygital Services.
Authors: George, Anoop1 (AUTHOR) anoop.manjilas@gmail.com, Panattil, Sebastian Joy2 (AUTHOR), Sajid, Muhammed3 (AUTHOR)
Source: Services Marketing Quarterly. Jul-Sep2026, Vol. 47 Issue 3, p351-383. 33p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Beyond Clicks and Mortar: Exploring the Influence of Experience Value on Willingness to Adopt Phygital Services.
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  Data: <searchLink fieldCode="AR" term="%22George%2C+Anoop%22">George, Anoop</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> anoop.manjilas@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Panattil%2C+Sebastian+Joy%22">Panattil, Sebastian Joy</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Sajid%2C+Muhammed%22">Sajid, Muhammed</searchLink><relatesTo>3</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Services+Marketing+Quarterly%22">Services Marketing Quarterly</searchLink>. Jul-Sep2026, Vol. 47 Issue 3, p351-383. 33p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194897983
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/15332969.2025.2563438
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      – Code: eng
        Text: English
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        PageCount: 33
        StartPage: 351
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      – TitleFull: Beyond Clicks and Mortar: Exploring the Influence of Experience Value on Willingness to Adopt Phygital Services.
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            NameFull: George, Anoop
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            NameFull: Panattil, Sebastian Joy
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            – D: 01
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              Text: Jul-Sep2026
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              Y: 2026
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              Value: 47
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