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How Social Media Content Shapes Destination Image and eWOM: The Moderating Role of Personality in Lesser-Known Tourism Destinations.

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Title: How Social Media Content Shapes Destination Image and eWOM: The Moderating Role of Personality in Lesser-Known Tourism Destinations.
Authors: Hervás-Cortina, Carmen-María1 (AUTHOR) carmen.m.hervas@uv.es, Ruiz-Molina, María-Eugenia1 (AUTHOR), Gil-Saura, Irene1 (AUTHOR), Bordian, Mariia1 (AUTHOR)
Source: Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p164. 30p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Theoretical+%26+Applied+Electronic+Commerce+Research%22">Journal of Theoretical & Applied Electronic Commerce Research</searchLink>. Jun2026, Vol. 21 Issue 6, p164. 30p.
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        Value: 10.3390/jtaer21060164
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        Text: English
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              Text: Jun2026
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              Y: 2026
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