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Building Corporate Brand Identity in Exponential Organizations: The Role of a Massive Transformative Purpose.

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Title: Building Corporate Brand Identity in Exponential Organizations: The Role of a Massive Transformative Purpose.
Authors: Derchi, Francesco1 (AUTHOR) francesco.derchi@lesroches.edu, Buratti, Nicoletta2 (AUTHOR), Vitellaro, Francesco3 (AUTHOR)
Source: Administrative Sciences (2076-3387). Jun2026, Vol. 16 Issue 6, p245. 24p.
Database: Business Source Ultimate
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  Data: Building Corporate Brand Identity in Exponential Organizations: The Role of a Massive Transformative Purpose.
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  Data: <searchLink fieldCode="JN" term="%22Administrative+Sciences+%282076-3387%29%22">Administrative Sciences (2076-3387)</searchLink>. Jun2026, Vol. 16 Issue 6, p245. 24p.
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        Value: 10.3390/admsci16060245
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      – Code: eng
        Text: English
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      – TitleFull: Building Corporate Brand Identity in Exponential Organizations: The Role of a Massive Transformative Purpose.
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              Text: Jun2026
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