Building Corporate Brand Identity in Exponential Organizations: The Role of a Massive Transformative Purpose.
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| Title: | Building Corporate Brand Identity in Exponential Organizations: The Role of a Massive Transformative Purpose. |
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| Authors: | Derchi, Francesco1 (AUTHOR) francesco.derchi@lesroches.edu, Buratti, Nicoletta2 (AUTHOR), Vitellaro, Francesco3 (AUTHOR) |
| Source: | Administrative Sciences (2076-3387). Jun2026, Vol. 16 Issue 6, p245. 24p. |
| Database: | Business Source Ultimate |
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