Hybrid Monetization in an Open-Source Platform: Freemium, Data, and Value Capture in the PrestaShop Ecosystem.
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| Title: | Hybrid Monetization in an Open-Source Platform: Freemium, Data, and Value Capture in the PrestaShop Ecosystem. |
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| Authors: | Lanteri, Alessandro1 (AUTHOR) alanteri@escp.eu, De Ruosi, Simone2 (AUTHOR), Santoro, Gabriele3 (AUTHOR) |
| Source: | Administrative Sciences (2076-3387). Jun2026, Vol. 16 Issue 6, p255. 22p. |
| Database: | Business Source Ultimate |
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| ISSN: | 20763387 |
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| DOI: | 10.3390/admsci16060255 |
