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Hybrid Monetization in an Open-Source Platform: Freemium, Data, and Value Capture in the PrestaShop Ecosystem.

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Title: Hybrid Monetization in an Open-Source Platform: Freemium, Data, and Value Capture in the PrestaShop Ecosystem.
Authors: Lanteri, Alessandro1 (AUTHOR) alanteri@escp.eu, De Ruosi, Simone2 (AUTHOR), Santoro, Gabriele3 (AUTHOR)
Source: Administrative Sciences (2076-3387). Jun2026, Vol. 16 Issue 6, p255. 22p.
Database: Business Source Ultimate
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        Value: 10.3390/admsci16060255
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        Text: English
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              Text: Jun2026
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