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Antecedents to Green Personal Care Product Purchase Intention Among Gen Z Consumers from India.

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Title: Antecedents to Green Personal Care Product Purchase Intention Among Gen Z Consumers from India.
Authors: Radhakrishnan, Kanipriya1 (AUTHOR), Krishnan, Malar Mathi1,2 (AUTHOR), Parayitam, Satyanarayana2,3 (AUTHOR), Cristofaro, Matteo3 (AUTHOR) matteo.cristofaro@uniroma2.it
Source: Administrative Sciences (2076-3387). Jun2026, Vol. 16 Issue 6, p278. 24p.
Database: Business Source Ultimate
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ISSN:20763387
DOI:10.3390/admsci16060278