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Inspirators and Wannabes: The Impact of Persuasive Strategies Through Perceived Motivations on the Recognition of Persuasive Attempts in Visual Br-UGC.

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Title: Inspirators and Wannabes: The Impact of Persuasive Strategies Through Perceived Motivations on the Recognition of Persuasive Attempts in Visual Br-UGC.
Authors: Fakkert, Marie-Selien1 (AUTHOR) mkf.research@gmail.com, Araujo, Theo1 (AUTHOR), Strycharz, Joanna1 (AUTHOR), van Noort, Guda1 (AUTHOR)
Source: Journal of Interactive Advertising. Jun2026, p1-17. 17p. 2 Illustrations.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194964917
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Advertising%22">Journal of Interactive Advertising</searchLink>. Jun2026, p1-17. 17p. 2 Illustrations.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/15252019.2026.2686129
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 1
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      – TitleFull: Inspirators and Wannabes: The Impact of Persuasive Strategies Through Perceived Motivations on the Recognition of Persuasive Attempts in Visual Br-UGC.
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            NameFull: Fakkert, Marie-Selien
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            NameFull: Araujo, Theo
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            NameFull: Strycharz, Joanna
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            – D: 27
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
          Identifiers:
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            – TitleFull: Journal of Interactive Advertising
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