Inspirators and Wannabes: The Impact of Persuasive Strategies Through Perceived Motivations on the Recognition of Persuasive Attempts in Visual Br-UGC.
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| Title: | Inspirators and Wannabes: The Impact of Persuasive Strategies Through Perceived Motivations on the Recognition of Persuasive Attempts in Visual Br-UGC. |
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| Authors: | Fakkert, Marie-Selien1 (AUTHOR) mkf.research@gmail.com, Araujo, Theo1 (AUTHOR), Strycharz, Joanna1 (AUTHOR), van Noort, Guda1 (AUTHOR) |
| Source: | Journal of Interactive Advertising. Jun2026, p1-17. 17p. 2 Illustrations. |
| Database: | Business Source Ultimate |
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