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When stars fall: streamer fame, consumer retaliation, and brand spillover in product failure episodes.

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Title: When stars fall: streamer fame, consumer retaliation, and brand spillover in product failure episodes.
Authors: Liu, Rong1 (AUTHOR), Wu, Di2 (AUTHOR) woodyjames@sjtu.edu.cn, Li, Siqi3 (AUTHOR)
Source: Journal of Brand Management. Jul2026, Vol. 33 Issue 4, p391-406. 16p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194969574
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: When stars fall: streamer fame, consumer retaliation, and brand spillover in product failure episodes.
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  Data: <searchLink fieldCode="AR" term="%22Liu%2C+Rong%22">Liu, Rong</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wu%2C+Di%22">Wu, Di</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> woodyjames@sjtu.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Li%2C+Siqi%22">Li, Siqi</searchLink><relatesTo>3</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Management%22">Journal of Brand Management</searchLink>. Jul2026, Vol. 33 Issue 4, p391-406. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194969574
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1057/s41262-025-00419-7
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 391
    Titles:
      – TitleFull: When stars fall: streamer fame, consumer retaliation, and brand spillover in product failure episodes.
        Type: main
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          Name:
            NameFull: Liu, Rong
      – PersonEntity:
          Name:
            NameFull: Wu, Di
      – PersonEntity:
          Name:
            NameFull: Li, Siqi
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          Dates:
            – D: 01
              M: 07
              Text: Jul2026
              Type: published
              Y: 2026
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              Value: 1350231X
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              Value: 33
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of Brand Management
              Type: main
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