Breaking down data silos: A behaviour-change approach for brand leaders.
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| Title: | Breaking down data silos: A behaviour-change approach for brand leaders. |
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| Authors: | Isaacs, Andy1 (AUTHOR) |
| Source: | Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p28-42. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 2045855X |
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