Breaking down data silos: A behaviour-change approach for brand leaders.

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Bibliographic Details
Title: Breaking down data silos: A behaviour-change approach for brand leaders.
Authors: Isaacs, Andy1 (AUTHOR)
Source: Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p28-42. 15p.
Database: Business Source Ultimate
Description
ISSN:2045855X