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Breaking down data silos: A behaviour-change approach for brand leaders.

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Bibliographic Details
Title: Breaking down data silos: A behaviour-change approach for brand leaders.
Authors: Isaacs, Andy1 (AUTHOR)
Source: Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p28-42. 15p.
Database: Business Source Ultimate
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An: 194971017
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PubType: Academic Journal
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  Data: Breaking down data silos: A behaviour-change approach for brand leaders.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Strategy%22">Journal of Brand Strategy</searchLink>. Summer2026, Vol. 15 Issue 1, p28-42. 15p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194971017
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      – Code: eng
        Text: English
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              M: 06
              Text: Summer2026
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              Y: 2026
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