View in EDS HTML Full Text PDF Full Text

Generative AI in the Learning Process: Threat or Tool? Understanding the Role of Self-Esteem and Academic Anxiety in Shaping Student Motivations.

Saved in:
Bibliographic Details
Title: Generative AI in the Learning Process: Threat or Tool? Understanding the Role of Self-Esteem and Academic Anxiety in Shaping Student Motivations.
Authors: Pavone, Giulia1 (AUTHOR) giulia.pavone@kedgebs.com
Source: Journal of Marketing Education. Aug2026, Vol. 48 Issue 2, p177-200. 24p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:02734753
DOI:10.1177/02734753251346857