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Generative AI in the Learning Process: Threat or Tool? Understanding the Role of Self-Esteem and Academic Anxiety in Shaping Student Motivations.

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Title: Generative AI in the Learning Process: Threat or Tool? Understanding the Role of Self-Esteem and Academic Anxiety in Shaping Student Motivations.
Authors: Pavone, Giulia1 (AUTHOR) giulia.pavone@kedgebs.com
Source: Journal of Marketing Education. Aug2026, Vol. 48 Issue 2, p177-200. 24p.
Database: Business Source Ultimate
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  Data: Generative AI in the Learning Process: Threat or Tool? Understanding the Role of Self-Esteem and Academic Anxiety in Shaping Student Motivations.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Education%22">Journal of Marketing Education</searchLink>. Aug2026, Vol. 48 Issue 2, p177-200. 24p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194971845
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        Value: 10.1177/02734753251346857
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        Text: English
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      – TitleFull: Generative AI in the Learning Process: Threat or Tool? Understanding the Role of Self-Esteem and Academic Anxiety in Shaping Student Motivations.
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              Text: Aug2026
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