A Cohort Analysis of Marketing Scholarship.

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Title: A Cohort Analysis of Marketing Scholarship.
Authors: Gulas, Charles S.1 (AUTHOR) charles.gulas@wright.edu, Weinberger, Marc G.2,3 (AUTHOR), Willardsen, Kevin1 (AUTHOR)
Source: Journal of Marketing Education. Aug2026, Vol. 48 Issue 2, p148-160. 13p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 194971849
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: A Cohort Analysis of Marketing Scholarship.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Education%22">Journal of Marketing Education</searchLink>. Aug2026, Vol. 48 Issue 2, p148-160. 13p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/02734753261428982
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 13
        StartPage: 148
    Titles:
      – TitleFull: A Cohort Analysis of Marketing Scholarship.
        Type: main
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            NameFull: Gulas, Charles S.
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            NameFull: Weinberger, Marc G.
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            NameFull: Willardsen, Kevin
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          Dates:
            – D: 01
              M: 08
              Text: Aug2026
              Type: published
              Y: 2026
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              Value: 48
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              Value: 2
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            – TitleFull: Journal of Marketing Education
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