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Algoritmos no marketing digital: opinião de gestores no mercado brasileiro.

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Title: Algoritmos no marketing digital: opinião de gestores no mercado brasileiro.
Alternate Title: ALGORITHMS IN DIGITAL MARKETING: MANAGERS' OPINION IN THE BRAZILIAN MARKET.
Authors: Leon, Felix Hugo Aguero Diaz1 felix.leon@mackenzie.br, Sá, Daniella Guimar De ães Bergamini2 daniella.sa@mackenzie.br, Toledo, Luciano Augusto3 luciano.toledo@mackenzie.br
Source: Gestión Joven. 2026, Vol. 27 Issue 2, p17-29. 13p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194978824
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Algoritmos no marketing digital: opinião de gestores no mercado brasileiro.
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  Data: ALGORITHMS IN DIGITAL MARKETING: MANAGERS' OPINION IN THE BRAZILIAN MARKET.
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  Data: <searchLink fieldCode="AR" term="%22Leon%2C+Felix+Hugo+Aguero+Diaz%22">Leon, Felix Hugo Aguero Diaz</searchLink><relatesTo>1</relatesTo><i> felix.leon@mackenzie.br</i><br /><searchLink fieldCode="AR" term="%22Sá%2C+Daniella+Guimar+De+ães+Bergamini%22">Sá, Daniella Guimar De ães Bergamini</searchLink><relatesTo>2</relatesTo><i> daniella.sa@mackenzie.br</i><br /><searchLink fieldCode="AR" term="%22Toledo%2C+Luciano+Augusto%22">Toledo, Luciano Augusto</searchLink><relatesTo>3</relatesTo><i> luciano.toledo@mackenzie.br</i>
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  Data: <searchLink fieldCode="JN" term="%22Gestión+Joven%22">Gestión Joven</searchLink>. 2026, Vol. 27 Issue 2, p17-29. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194978824
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: por
        Text: Portuguese
    PhysicalDescription:
      Pagination:
        PageCount: 13
        StartPage: 17
    Titles:
      – TitleFull: Algoritmos no marketing digital: opinião de gestores no mercado brasileiro.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Leon, Felix Hugo Aguero Diaz
      – PersonEntity:
          Name:
            NameFull: Sá, Daniella Guimar De ães Bergamini
      – PersonEntity:
          Name:
            NameFull: Toledo, Luciano Augusto
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            – D: 01
              M: 04
              Text: 2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 19889011
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            – Type: volume
              Value: 27
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Gestión Joven
              Type: main
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