APA (7th ed.) Citation

Koch, C., Lindenbeck, B., & Olbrich, R. (2026). Dynamic customer journey analysis and its advertising impact. Journal of Strategic Marketing, 34(5), 375. https://doi.org/10.1080/0965254X.2023.2171475

Chicago Style (17th ed.) Citation

Koch, Christian, Benedikt Lindenbeck, and Rainer Olbrich. "Dynamic Customer Journey Analysis and Its Advertising Impact." Journal of Strategic Marketing 34, no. 5 (2026): 375. https://doi.org/10.1080/0965254X.2023.2171475.

MLA (9th ed.) Citation

Koch, Christian, et al. "Dynamic Customer Journey Analysis and Its Advertising Impact." Journal of Strategic Marketing, vol. 34, no. 5, 2026, p. 375, https://doi.org/10.1080/0965254X.2023.2171475.