Dynamic customer journey analysis and its advertising impact.
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| Title: | Dynamic customer journey analysis and its advertising impact. |
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| Authors: | Koch, Christian1 (AUTHOR) christian.koch@fernuni-hagen.de, Lindenbeck, Benedikt2 (AUTHOR), Olbrich, Rainer1 (AUTHOR) |
| Source: | Journal of Strategic Marketing. Jul2026, Vol. 34 Issue 5, p375-394. 20p. |
| Database: | Business Source Ultimate |
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