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Drivers of contract renewal over time: a framework of analysis in B2B services.

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Bibliographic Details
Title: Drivers of contract renewal over time: a framework of analysis in B2B services.
Authors: Williams, Paul1 (AUTHOR) paul.williams@soton.ac.uk, Ashill, Nicholas J.2 (AUTHOR), Naumann, Earl (AUTHOR)
Source: Journal of Strategic Marketing. Jul2026, Vol. 34 Issue 5, p432-450. 19p.
Database: Business Source Ultimate
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ISSN:0965254X
DOI:10.1080/0965254X.2023.2257704