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Drivers of contract renewal over time: a framework of analysis in B2B services.

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Title: Drivers of contract renewal over time: a framework of analysis in B2B services.
Authors: Williams, Paul1 (AUTHOR) paul.williams@soton.ac.uk, Ashill, Nicholas J.2 (AUTHOR), Naumann, Earl (AUTHOR)
Source: Journal of Strategic Marketing. Jul2026, Vol. 34 Issue 5, p432-450. 19p.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 194999547
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PubType: Academic Journal
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  Data: Drivers of contract renewal over time: a framework of analysis in B2B services.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Strategic+Marketing%22">Journal of Strategic Marketing</searchLink>. Jul2026, Vol. 34 Issue 5, p432-450. 19p.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/0965254X.2023.2257704
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 432
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      – TitleFull: Drivers of contract renewal over time: a framework of analysis in B2B services.
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            NameFull: Williams, Paul
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            NameFull: Ashill, Nicholas J.
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              Text: Jul2026
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              Y: 2026
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