APA (7th ed.) Citation

BRANCA, G., CIACCI, A., KATRIS, D., & EZAN, A. (2026). DESIGNING OMNICHANNEL LOYALTY CAMPAIGNS: HOW RETAILERS CREATE VALUE THROUGH DATA AND ENGAGEMENT. Economia & Management, 2, 33. https://doi.org/10.57590/1120-5032-202602ENG-5

Chicago Style (17th ed.) Citation

BRANCA, GENEROSO, ANDREA CIACCI, DAMIEN KATRIS, and ALEXANDRO EZAN. "DESIGNING OMNICHANNEL LOYALTY CAMPAIGNS: HOW RETAILERS CREATE VALUE THROUGH DATA AND ENGAGEMENT." Economia & Management 2 (2026): 33. https://doi.org/10.57590/1120-5032-202602ENG-5.

MLA (9th ed.) Citation

BRANCA, GENEROSO, et al. "DESIGNING OMNICHANNEL LOYALTY CAMPAIGNS: HOW RETAILERS CREATE VALUE THROUGH DATA AND ENGAGEMENT." Economia & Management, 2, 2026, p. 33, https://doi.org/10.57590/1120-5032-202602ENG-5.