DESIGNING OMNICHANNEL LOYALTY CAMPAIGNS: HOW RETAILERS CREATE VALUE THROUGH DATA AND ENGAGEMENT.

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Bibliographic Details
Title:	DESIGNING OMNICHANNEL LOYALTY CAMPAIGNS: HOW RETAILERS CREATE VALUE THROUGH DATA AND ENGAGEMENT.
Authors:	BRANCA, GENEROSO¹, CIACCI, ANDREA², KATRIS, DAMIEN³, EZAN, ALEXANDRO⁴
Source:	Economia & Management. Apr-Jun2026, Issue 2, p33-39. 7p.
Database:	Business Source Ultimate

Description
ISSN:	11205032
DOI:	10.57590/1120-5032-202602ENG-5