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Digital-Sensory Confluence in Hotel Brand Experience Formation: a Multi-Case Study on Grand Mercure Malang Mirama, the Alana Malang, and Bobobox Malang.

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Title: Digital-Sensory Confluence in Hotel Brand Experience Formation: a Multi-Case Study on Grand Mercure Malang Mirama, the Alana Malang, and Bobobox Malang.
Authors: Suprapto, Suprapto (AUTHOR), Rahayu, Wening Patmi (AUTHOR), Hermawan, Agus (AUTHOR)
Source: Indonesian Journal of Business Analytics. Jun2026, Vol. 6 Issue 3, p605-616. 12p.
Database: Business Source Ultimate
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An: 195073186
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PubType: Academic Journal
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  Data: Digital-Sensory Confluence in Hotel Brand Experience Formation: a Multi-Case Study on Grand Mercure Malang Mirama, the Alana Malang, and Bobobox Malang.
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  Data: <searchLink fieldCode="AR" term="%22Suprapto%2C+Suprapto%22">Suprapto, Suprapto</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Rahayu%2C+Wening+Patmi%22">Rahayu, Wening Patmi</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hermawan%2C+Agus%22">Hermawan, Agus</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Indonesian+Journal+of+Business+Analytics%22">Indonesian Journal of Business Analytics</searchLink>. Jun2026, Vol. 6 Issue 3, p605-616. 12p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195073186
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      – Type: doi
        Value: 10.55927/ijba.v6i3.16563
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 605
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      – TitleFull: Digital-Sensory Confluence in Hotel Brand Experience Formation: a Multi-Case Study on Grand Mercure Malang Mirama, the Alana Malang, and Bobobox Malang.
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            NameFull: Suprapto, Suprapto
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            NameFull: Rahayu, Wening Patmi
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            NameFull: Hermawan, Agus
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            – D: 01
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              Text: Jun2026
              Type: published
              Y: 2026
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