Digital-Sensory Confluence in Hotel Brand Experience Formation: a Multi-Case Study on Grand Mercure Malang Mirama, the Alana Malang, and Bobobox Malang.
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| Title: | Digital-Sensory Confluence in Hotel Brand Experience Formation: a Multi-Case Study on Grand Mercure Malang Mirama, the Alana Malang, and Bobobox Malang. |
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| Authors: | Suprapto, Suprapto (AUTHOR), Rahayu, Wening Patmi (AUTHOR), Hermawan, Agus (AUTHOR) |
| Source: | Indonesian Journal of Business Analytics. Jun2026, Vol. 6 Issue 3, p605-616. 12p. |
| Database: | Business Source Ultimate |
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