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Visual and Structural Packaging Cues and their Effects on Consumer Buying Decisions: A Quantitative Study in Selected Philippine Municipalities.

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Title: Visual and Structural Packaging Cues and their Effects on Consumer Buying Decisions: A Quantitative Study in Selected Philippine Municipalities.
Authors: Claudel, Herzyl Jay B.1, Villasan, Virnard B.1, Alonzo, Albert A.1 albert.alonzo@msunaawan.edu.ph, Suazo, Maria Leah E.1, Vicente, Oliver Daniel J.1
Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 4, p462-471. 10p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 195089396
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=195089396
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        Value: 10.32479/irmm.23395
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      – Code: eng
        Text: English
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            NameFull: Claudel, Herzyl Jay B.
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              M: 07
              Text: 2026
              Type: published
              Y: 2026
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