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Machine Learning-Based Recommendation Support for Personalized Marketing Information Systems: A Comparative Study.

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Title: Machine Learning-Based Recommendation Support for Personalized Marketing Information Systems: A Comparative Study.
Authors: Oktaviani, Intan1 (AUTHOR) intan_oktaviani@udb.ac.id, Triana1 (AUTHOR), Triyono1 (AUTHOR)
Source: Ingénierie des Systèmes d'Information. May2026, Vol. 31 Issue 5, p1463-1472. 10p.
Database: Business Source Ultimate
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        Value: 10.18280/isi.310506
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        Text: English
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        PageCount: 10
        StartPage: 1463
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      – TitleFull: Machine Learning-Based Recommendation Support for Personalized Marketing Information Systems: A Comparative Study.
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              Text: May2026
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