APA (7th ed.) Citation

Inkumsah, W. A., Abdul-Hamid, I. K., Twumasi, Y. A., Amponsah, R. Y., Iddrisu, M., & Ayiku, A. (2026). Assessing Customer Brand Co-Creation on Interactive Media in the Beverage Category: A Social Exchange Theory Perspective. Advances in Consumer Research, 3(6), 571.

Chicago Style (17th ed.) Citation

Inkumsah, Winston Asiedu, Ibn Kailan Abdul-Hamid, Yaa Amponsah Twumasi, Robert Yaw Amponsah, Mustapha Iddrisu, and Andrews Ayiku. "Assessing Customer Brand Co-Creation on Interactive Media in the Beverage Category: A Social Exchange Theory Perspective." Advances in Consumer Research 3, no. 6 (2026): 571.

MLA (9th ed.) Citation

Inkumsah, Winston Asiedu, et al. "Assessing Customer Brand Co-Creation on Interactive Media in the Beverage Category: A Social Exchange Theory Perspective." Advances in Consumer Research, vol. 3, no. 6, 2026, p. 571.