Assessing Customer Brand Co-Creation on Interactive Media in the Beverage Category: A Social Exchange Theory Perspective.
Saved in:
| Title: | Assessing Customer Brand Co-Creation on Interactive Media in the Beverage Category: A Social Exchange Theory Perspective. |
|---|---|
| Authors: | Inkumsah, Winston Asiedu1 winston.inkumsah@upsamail.edu.gh, Abdul-Hamid, Ibn Kailan1 ikabdul-hamid@upsamail.edu.gh, Twumasi, Yaa Amponsah1 yatwumasi@upsamail.edu.gh, Amponsah, Robert Yaw1 robert.amponsah@upsamail.edu.gh, Iddrisu, Mustapha1 mustapha.iddrisu@upsamail.edu.gh, Ayiku, Andrews1 ayiku.andrews@upsamail.edu.gh |
| Source: | Advances in Consumer Research. Jun2026, Vol. 3 Issue 6, p571-592. 22p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
|---|
