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Impact of Marketing Strategies in Shaping Consumer Preferences for Generic Medicines.

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Title: Impact of Marketing Strategies in Shaping Consumer Preferences for Generic Medicines.
Authors: Birari, Sachin Sudhakar1 sachinbirari@rediffmail.com, Berad, Nilesh R.2 nileshberad@rediffmail.com
Source: Advances in Consumer Research. Jun2026, Vol. 3 Issue 6, p103-110. 8p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Jun2026, Vol. 3 Issue 6, p103-110. 8p.
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              Text: Jun2026
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              Y: 2026
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