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A RESEARCH IN THE APPAREL INDUSTRY ON THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE EFFECT OF OMNICHANNEL CUSTOMER EXPERIENCE ON LOYALTY INTENTION.

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Title: A RESEARCH IN THE APPAREL INDUSTRY ON THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE EFFECT OF OMNICHANNEL CUSTOMER EXPERIENCE ON LOYALTY INTENTION.
Alternate Title: GİYİM SEKTÖRÜNDE BÜTÜNCÜL KANAL MÜŞTERİ DENEYİMİNİN MÜŞTERİ SADAKATİ ÜZERİNDEKİ ETKİSİNDE İLİŞKİ KALİTESİNİN ARACILIK ROLÜ ÜZERİNE BİR ARAŞTIRMA
Authors: ÇOMOĞLU, Gözde KANDEMİR1 gozdecomoglu@istinye.edu.tr, ONURLU, Özlen2 ozlenonurlu@marmara.edu.tr
Source: Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi. 2026, Vol. 20, p1-20. 20p.
Database: Business Source Ultimate
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        Value: 10.25287/ohuiibf.1666467
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      – TitleFull: A RESEARCH IN THE APPAREL INDUSTRY ON THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE EFFECT OF OMNICHANNEL CUSTOMER EXPERIENCE ON LOYALTY INTENTION.
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              Text: 2026
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