A RESEARCH IN THE APPAREL INDUSTRY ON THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE EFFECT OF OMNICHANNEL CUSTOMER EXPERIENCE ON LOYALTY INTENTION.
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| Title: | A RESEARCH IN THE APPAREL INDUSTRY ON THE MEDIATING ROLE OF RELATIONSHIP QUALITY IN THE EFFECT OF OMNICHANNEL CUSTOMER EXPERIENCE ON LOYALTY INTENTION. |
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| Alternate Title: | GİYİM SEKTÖRÜNDE BÜTÜNCÜL KANAL MÜŞTERİ DENEYİMİNİN MÜŞTERİ SADAKATİ ÜZERİNDEKİ ETKİSİNDE İLİŞKİ KALİTESİNİN ARACILIK ROLÜ ÜZERİNE BİR ARAŞTIRMA |
| Authors: | ÇOMOĞLU, Gözde KANDEMİR1 gozdecomoglu@istinye.edu.tr, ONURLU, Özlen2 ozlenonurlu@marmara.edu.tr |
| Source: | Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi. 2026, Vol. 20, p1-20. 20p. |
| Database: | Business Source Ultimate |
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