Virtual influencers in digital marketing: a PRISMA-based systematic literature review and thematic synthesis of engagement, trust, and ethical challenges.
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| Title: | Virtual influencers in digital marketing: a PRISMA-based systematic literature review and thematic synthesis of engagement, trust, and ethical challenges. |
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| Authors: | Hussain, Arshad1 (AUTHOR) M23SOMP0005@Bennett.edu.in, Narula, Anupam2 (AUTHOR) anupamnarula@Lbsim.ac.in, Singh, Gaganjeet3 (AUTHOR) gaganjeet@fddindia.com, Sinha, Mudita4 (AUTHOR) drmudita.pdf@lincoln.edu.my, Raj, Roop5 (AUTHOR) rooprajgahlot@gmail.com, Nandal, Naveen6 (AUTHOR) Naveen.nandal@jimsindia.org |
| Source: | Future Business Journal. 7/10/2026, Vol. 12 Issue 1, p1-27. 27p. |
| Database: | Business Source Ultimate |
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| ISSN: | 23147202 |
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| DOI: | 10.1186/s43093-026-00910-w |
