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Virtual influencers in digital marketing: a PRISMA-based systematic literature review and thematic synthesis of engagement, trust, and ethical challenges.

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Title: Virtual influencers in digital marketing: a PRISMA-based systematic literature review and thematic synthesis of engagement, trust, and ethical challenges.
Authors: Hussain, Arshad1 (AUTHOR) M23SOMP0005@Bennett.edu.in, Narula, Anupam2 (AUTHOR) anupamnarula@Lbsim.ac.in, Singh, Gaganjeet3 (AUTHOR) gaganjeet@fddindia.com, Sinha, Mudita4 (AUTHOR) drmudita.pdf@lincoln.edu.my, Raj, Roop5 (AUTHOR) rooprajgahlot@gmail.com, Nandal, Naveen6 (AUTHOR) Naveen.nandal@jimsindia.org
Source: Future Business Journal. 7/10/2026, Vol. 12 Issue 1, p1-27. 27p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Future+Business+Journal%22">Future Business Journal</searchLink>. 7/10/2026, Vol. 12 Issue 1, p1-27. 27p.
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